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Online analytics and pharma companies
Erika Morphy has written a great article published today in CRM Buyer about the need for pharma companies today to use analytics to sell more effectively. As a Datamonitor researcher is quoted as...
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More ‘adults’ using social networks
The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet &...
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This week’s social media links
From the Zazoo blog: Here are a few interesting stories about social media that have been published in the past few days: Social Media Benchmarks: Realities and Myths “….many clients still ask about...
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Content trumps transactions
Hitwise has released a report based on UK web traffic showing that content-driven websites receive 73% more traffic than transaction-based ones. Hitwise data over a three-year period shows that...
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Australians love social networking
The latest Nielsen stats show that Australians spend more time on social networks than any other country. We’re spending nearly seven hours a month on sites such as Facebook, LinkedIn and Twitter, with...
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A three-hour tour of Internet marketing
http://smarter.telstrabusiness.com/experts/5-things-gilligans-island-can-teach-you-about-internet-marketing.htmHands up – who’s excited by the expansion of commercial television into new digital TV...
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